SOSUME campaign shoot with Danielle Hayes

I’d made a fairly conscious effort to avoid fashion, only wanting to do it if there was a way to do it “my way”. I had no idea that would come in the form of a campaign for the legends at SOSUME and a “do whatever you want” brief, literally. I know it’s probably far from a practical way to run a fashion brief in most cases, but in theirs placing the focus on creating a mood rather than a rigid list of boxes to tick was a pretty unique move.

So we put a callout for a model, somehow snaring the amazing Danielle Hayes (NZ top model 2010), took a bunch of garments, and went to a local band rehearsal studio for a couple of hours of shooting on medium format film. Some new rolls, some expired by about 50 years.

Here’s some of the shots from rolls that didn’t disintegrate in the camera‚Ķ

Model РDanielle Hayes @ Darley Models / Makeup РLaura Claire / Film developing & scanning РRAW Digital & Film Lab

 

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Danielle Hayes

Seth - My god Oli, these are absolutely incredible! Everything about them is sublime. Congrats dude for making something absolutely wonderful…

Claudia Rose Carter - Just incredible, dude. Just. Wow.

Annie - Wow, these are really fantastic!

Priya Patel - These are incredible Oli!

Ronnie - fukking stunning.

Farrah Allan - Amazing work Oli!!!

Nikki - Loving it Oli, amazing!

rahul - Wow! Stunning Oli. Stunning.

annette - awwww sheeeeeeeeeeeee. seriously incred.
the composition of that second last one exlodes my brain.

thanasis kaiafas - What can i say for this photoshoot! it is absolutely amazing…

David Wickham - Love your whole approach and style- 2nd from end photo is too good!

Eliza - Gorgeous shots – very atmospheric!

/mariahedengren - Wow, these are insanely good.

Rach - OLI!!!! Far out boy! These are the NUTS! SO damn good – every photo hooks you in! Magic!

Brittany - These are SO incredibly beautiful in every way!! wow!

Luke Hayden - Your style blows my mind Oli. You really understand light and it shows in your work.

David - Love it!

tim riddick - i have looked at this set 5 times and each time i see something different an intriguing… i wish i could sum up how awesome this set is but i can only say one word… damn.

Anni - These are stunning, the kind of photos you can spend so much time drinking in. I love what you’re doing.

Shipra Panosian - These images have such a gravity to them, I love it!

Kristian Leven - Wow dude, LOVE this.

Mike - Dude… wow.

Ross Harvey - Amazeballs

Dan O'Day - smashed it… looks amazing O-diddy

ILKKA K - Far out dude. I’m developing a man-crush on your work of epic proportions. Killer B&W’s, man!

sachin - Insane dude. Love that they gave you a brief that allowed you to express yourself. You did a cracking job Oli!

Sinereh - Beautiful and haunting. I’ve been staring at them for 20 minutes now.

David Campbell Imagery - Frickin cool!

Kevin Mullins - Just gorgeous. Gorgeous!

andy - This is great, thanks for sharing :)

Michal Jankowski - Wow great !!

Derek Martinez - These are just incredible, beautiful work!

James Frost - I don’t know how i missed this post! but its F*@%ing off the hook!! was this shot on the Blad?

Matt Badenoch - Awesome stuff!

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